Monday, February 18, 2008
What really is stickiness?
The primary focus of Steve Gold's presentation for us, and our original discussion was more along the lines of sticky products and ways of making products stick through proximity (propinquity!) and customization. However, my initial thoughts on stickiness were much more along the lines of the book, which deals with how people remember different things, and how to make people remember. The criteria for success were exactly that:
Simple, Unexpected, Concrete, Credibility, Emotions, and Story.
So my thought was: what type of medium gets these things across the mostly clearly?
What's easy to remember?
I've been actively thinking about what I'm remembering, from a variety of forms of learning, including:
1) UOCD Readings (with diagrams)- Text and Figures
2) A play I saw this weekend- (August Osage County)- Dialogue
3) The food I ate this weekend- Text from the Menu, Taste/Smell
4) A musical I am stage managing (Into the Woods)- Lyrics and Music
Interestingly, I'm usually pretty good at remembering words. I think it's a lot easier than trying to replicate an image or a figure, and I'm completely tone deaf. Thus I figured I'd remember the things with verbal components more.
However, I've actually found that that really isn't the case. I'm going to work with the things that I remembered best from these things, and attempt to combine them into a "rememberability matrix."
I remember the food I ate extremely well, probably the best of any of these things. From this I've decided to create a matrix of memorability. Look for an update on how that came out soon!
For the record...
from UOCD I remember graphs showing how valuable things were, why personas are valuable, and Venn Diagrams.
I remember every detail of my meals.
I remember some of the play, particularly some interesting lines, and the general plot.
and I remember lots of Into the Woods, but possibly because I've seen it so much. It's more difficult to remember parts of the songs that are the same melody with different lyrics.
after awhile here's something i came up with:
i combined the concept of UOCD using a three-way grid to determine something and made a sticky grid based on: how you perceive it, what it is, adjectives that describe the information.